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Questions & Answers
What is SEO?
SEO stands for Search Engine Optimization. It’s the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. Essentially, it’s about optimizing your site so search engines like Google understand and rank your content higher for relevant searches.
How long does it take to see SEO results?
SEO is a long-term strategy, not a quick fix. Typically, you can expect to start seeing noticeable results in terms of new rankings and traffic increases anywhere from 3 to 9 months, but it can take longer depending on your
Do I need to hire an SEO expert or agency?
Not necessarily, but it is often beneficial. While the basics of SEO can be learned and implemented yourself, hiring an expert or agency means you benefit from their experience, specialized tools, and ability to keep up with Google’s constant algorithm updates, which can accelerate and improve your results.
What are the most important factors for SEO ranking?
Google uses hundreds of ranking factors, but the most important generally fall into three categories:
Content: High-quality, relevant, and helpful content that directly addresses user search intent.
Links (Off-page SEO): High-quality backlinks from other reputable websites, which act as a “vote of confidence” for your site.
Technical SEO: A fast, secure (HTTPS), and mobile-friendly website that search engines can easily crawl and index.
Is SEO better than Pay-Per-Click (PPC) advertising?
Neither is strictly better; they serve different purposes and often work best when used together. SEO builds long-term, sustainable, “free” organic traffic and authority. PPC delivers immediate, targeted traffic, but stops as soon as you stop paying. SEO is for long-term growth; PPC is great for immediate visibility and testing.